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  • Qualtrics Platform
    Qualtrics Platform
  • Customer Journey Optimizer
    Customer Journey Optimizer
  • XM Discover
    XM Discover
  • Qualtrics Social Connect
    Qualtrics Social Connect

Export Unique Links in XM Directory


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About Exporting Unique Links in XM Directory

Instead of emailing contacts from XM Directory, you can also create a spreadsheet of links for a single contact or for each contact in a mailing list, sample, or segment. Personal links like these allow you to distribute your survey using a method outside of Qualtrics.

Qtip: If you are collaborating on a survey with another user who doesn’t have XM Directory, you will not be able to use your mailing lists to distribute the survey. If you want to distribute using your contacts, make a copy of the survey on your account, or be sure to create the surveys on your account going forward.

The type of links generated by this option are personal links. Personal links can save information about the contact with their survey response. However, they can only be used once.

Personal links get a distribution history  just like email distributions do. Responses to be completed with personal links also appear in the directory contacts’ individual history.

To learn more about how these kinds of links function, see the Personal Links page.

Qtip: If you have access to multiple directories, make sure you’ve selected the correct one before you try to send distributions. Otherwise you might not be able to find the contacts, lists, or segments you want to distribute to.

Topmost navigation bar of the screen. Clicking the name of the directory and seeing a dropdown with a list of all other directories

  1. In the Distributions tab, click Create distribution.
    the distributions tab in xm directory. the create distribution button is selected
  2. Select Unique link.
    the distributions tab in xm directory. the unique link option is selected
  3. Click Continue.
  4. Select the survey you are generating links for.
    Selecting a survey

    Qtip: You can use the search bar and folder dropdown list to locate your survey.
  5. Click Send this Survey.
  6. Select the mailing list or sample you’d like to email. Or, if desired, send to a single contact.
    Selecting a mailing list

    Qtip: You can use the search bar and folder dropdown list to locate your list or sample.
    Qtip: You can also generate unique links for a segment or transaction group.viewing segments or transaction groups when selecting a recipient for a distribution
  7. Click Send to List.
  8. Choose whether the links will expire within a set number of days, or customize an exact date they will expire.
    Selecting link expiration
  9. Click Continue.
  10. Review the content. Click Edit next to any field to go back and change it.
    Blue Export Personal Links button in upper-right
  11. Click Export Personal Links. This will save the spreadsheet of links to your computer.
    Qtip: Don’t leave the page until this file has downloaded. If you leave by accident, download the distribution history in the Outbox to get your links.

Send to Single Contact

You can also generate links for an individual contact in a mailing list. Once you have reached the Select Recipients page, select a mailing list and then select Send to Single Contact.

Send to a single contact button in white

Qtip: You cannot generate a link for an individual contact if you have a sample selected. You must have a mailing list selected.

Once you’ve moved to the next page, you can select the contact you wish to generate a link for. Remember that you can only choose one at a time and that only members of the mailing list are shown.

Selecting a contact

After selecting the desired contact, click Send to Single Contact to proceed with creating your links or select Choose New List to choose another mailing list instead.

Projects You Can Create Unique Links For

Qtip: The features discussed in this section are not necessarily included with every license. If you’re interested in getting access, please reach out to your Account Team.

You can use XM Directory to create links for several types of Qualtrics projects. However, not every Qualtrics project type is compatible with XM Directory.

XM Directory can be used to send the following:

In contrast, XM Directory cannot be used to generate unique links for any Employee Experience (EX) projects. Instead, distributions in Employee Experience are completely disconnected from XM directory.

FAQs